Concept · C:opportunity-cost

Opportunity cost

Working definition

The value of the most valuable feasible alternative forgone because a choice uses a scarce resource in another way, measured for the decision maker and decision frame at issue.

Also calledValue of the next-best forgone alternative · Forgone-alternative cost

Opportunity cost asks what the selected use displaced. If an analyst spends the only available afternoon refining a valuation model, the relevant alternative might be completing a covenant review—not every task the analyst could imagine doing. Only the highest-valued feasible alternative is the opportunity cost of that choice.

The measure can include cash flows, time, risk exposure, lost flexibility, or another outcome relevant to the decision. It need not appear in the general ledger. Financial accounting records transactions under its recognition and measurement rules; decision analysis may need an economic sacrifice that no entry records.

Keep the comparison conditional

An unavailable acquisition target, a legally prohibited action, or a project that exceeds financing capacity is not a forgone feasible alternative. Nor is the sum of every rejected option the opportunity cost: selecting one option does not usually permit the decision maker to take all other options at once.

Opportunity cost also differs from sunk cost. A past expenditure that cannot be changed by the current choice is not sacrificed anew. Its historical amount may matter for reporting or learning, but not because the current option causes it to be forgone.

The “value” of an alternative depends on objectives, horizon, uncertainty, and who bears the consequences. A precise opportunity-cost statement therefore names the decision maker, scarce resource, chosen use, next-best feasible use, and valuation basis.

Learning objectives

Put the concept to work

Learning level

Apply this concept

  • Determine the opportunity cost of a bounded choice by identifying the highest-valued feasible alternative actually forgone, excluding infeasible options and costs that do not change.

Learning resources

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Build on these ideas

  • Choice — Apply

    To apply this concept: Required. Opportunity cost depends on the selected option and the ranked feasible alternatives.

  • Trade-off — Analyze

    To apply this concept: Helpful. A stated trade-off helps identify which outcome is sacrificed when the scarce resource is reallocated.

Lessons

Worked examples and cases

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Practice

Common mistaken ideas

Sources

More specific topics

Show 5 more related concepts

Use this idea next

  • Comparative advantage — Apply

    Required level here: apply. Required. Comparative advantage is defined by the output sacrificed for one more unit of another output.

  • Fiscal policy — Analyze

    Required level here: apply. Helpful. Public resource choices have alternatives and financing consequences.

  • Marginal analysis — Apply

    Required level here: apply. Helpful. The incremental cost can include the value of a next-best use displaced by the change.

Show 3 more next steps
  • Marginal cost — Apply

    Required level here: apply. Required. The cost of an increment includes the most valuable feasible use of resources displaced by it.

  • Production possibilities frontier — Analyze

    Required level here: apply. Required. Movement along the frontier measures the output forgone when resources shift between the two modeled uses.

  • Sunk cost — Analyze

    Required level here: apply. Helpful. A sunk amount is contrasted with a sacrifice created by selecting one current alternative over another.

Updated Aug 7, 2026 Review due Nov 7, 2026